Each department should include a "Support Us" or "Giving" page on their website. We recommend that departments use the following format for this page. These guidelines were developed in consultation with team members from Advancement, Marketing, and Donor Relations.
For elaboration on these guidelines and additional resources, see Departmental Campaign Guidelines & Resources (PDF).
1. Lead with Vision Statement and Brief Appeal
Begin with a concise vision statement that makes the case for supporting your department. Explain why people should give to your department: what do the funds go toward, why does your field matter? Ask them to make a donation now through the form at the bottom of the page. Keep it short.
2. Describe 3-4 Fundraising Priorities
This list should be short, since people are not likely to read through a long list of funds. It should match department and campaign priorities as discussed with department leadership and your advancement officer. Include title of fund and one or two sentence description.
Optional - Link to Further Info about Giving Opportunities
If you would like to describe other, non-priority funds, or elaborate about a fund's purpose and background, list them on a separate "Giving Opportunities" page. Then add a link to that page. Example: "If you would like to learn more about funds that support our department, please see Giving Opportunities." You can either list all the funds on that page with longer descriptions, or use that page to link to individual pages about each fund. (Coordinate with the A&S Web Team, because they can help you manage this list and embed giving forms for each fund).
3. Optional - Describe Other Support Opportunities
Conclude with a few sentences about other ways people can support your department. Link to relevant pages with more information. These opportunities might include participating on the Advisory Board, attending department events, mentoring students, or making in-kind donations. The opportunities will vary by department.
4. Embed UW Giving Form
Embed the UW Foundation Giving Form for your department at the bottom of the page. This enables donors to make a gift without leaving your site or having to click to another page. To embed the form, you only need to include a few lines of code that specify an iframe, as described in Online Giving Form (PDF).
If you would like to make changes to the funds listed on this form or their descriptions, please contact the College's Advancement Services team (email@example.com). They will help you coordinate the changes.