Cherry Blossoms

Formatting Your Content

Best Practices

Subject Line

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 Limit this to around 7 words or 41 characters are optimal - keep it short.

Subject line of a newsletter

Preview text 

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Limit this to 80 characters with spaces; this text appears in your inbox below the subject line.

example of preview text

Story title

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This will be the link to the story that readers can click, this can be: 

a.  30-60 characters with spaces and two lines maximum with a rectangular photo:

Marketo Story title example

 

 



b.  40-80 characters with spaces and two lines maximum with a square photo:

Story title with square photo

 

 



c.  40 characters and spaces and two lines maximum with a three photo module:

Marketo Story title example

Teaser Text

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This is the intro text to the story that is under the Story Title and next to the story photo. You have 8 seconds to grab someone’s attention to read a story/click on the link, so make it engaging.

Avoid repeating yourself i.e. department name or story title.

a.  Limit to 200 characters and spaces maximum if using a rectangular photo module:

Teaser text with rectangular photo

 

 


b.  Limit to 260 characters and spaces maximum if using a square photo module:

Teaser text with square photo

 

 


c.  Limit to 180 characters and spaces maximum if using a three photo module:

Teaser text with three stories