Last updated 4/6/2021
Giving that totals less than $25,000 in a fiscal year and is expected to be annually recurring is considered "annual giving." Annual giving is the foundation for all University fundraising efforts, providing a stable source of support for the University.
The UW's central Annual Philanthropy team coordinates all central UW direct mail, digital media, and phone campaigns with a goal to maximize retention and acquisition of broad base support for the University. They also serve as a resource for university units who wish to solicit their donors and non-donors through targeted campaigns throughout the year.
If your department or center is planning to send out a fundraising appeal, plan to submit a Project Inquiry Form to the CAS Marketing & Communications team at least 8 weeks in advance so that you can be connected to all of the resources available to you.
Listing Gift Funds on Your Website
Keeping your department's "Support Us" page updated with current giving opportunities will help make it easy for donors to support the work that you do. Consider keeping a small list of priority funds near the top of your page so that donors who want to support your most pressing needs see those funds first.
If you'd like some assistance to re-order the gift funds on your website or if you notice that a gift fund is missing, reach out to firstname.lastname@example.org.
Giving Links & Buttons
Consider including giving links in your department or center's newsletter. Contact email@example.com for a custom link to a specific gift fund that you want to direct donors to.
The University of Washington's annual Husky Giving Day is about the power of collective action, with a goal tied to encouraging wide participation rather than raising a specific dollar amount. It aims to further develop a culture of celebrating engagement and philanthropy across our UW community and to help increase annual giving retention and acquisition. This day serves as a moment to remind the UW family and broader community of our significant positive impact, much of which is fueled by those who give through the UW to advance the causes they care most about.