Giving that totals less than $25,000 in a fiscal year and is expected to be annually recurring is considered "annual giving."
Annual giving is the foundation for all University fundraising efforts, providing a stable source of support for the University.
College of Arts & Sciences departments and centers are encouraged to produce their own appeals to raise monies for their unit's funding priorities. For a full checklist to help develop a fundraising appeal for your department or center, download our Unit Appeals Checklist.
Some critical steps in the unit fundraising appeal process:
- An appeal code is REQUIRED when producing any solicitation, and it must be requested at least 5 business days in advance of a solicitation - longer for a direct mail solicitation. Codes cannot be reused from previous solicitations. Request an Appeal Code
- Fundraising appeals that will be sent by email should go out using Marketo. If your department or center works directly with the Marketing & Communications team to send out Marketo emails, plan to submit a Project Inquiry Form (PIF) to get your email into the queue as soon as you can. To ensure consideration, inquiries should be submitted at least six weeks in advance of your desired completion date. Inquiries for approval of Marketo e-mails require a lead-time of 10 business days.
- If you are sending a printed annual appeal and will be including a University of Washington-branded return envelope (a.k.a. response or remit envelope), use the following address so gifts can be quickly and efficiently processed: Gift Services, Box 359505, Seattle, WA 98195-9505
- University Advancement's central Office of Annual Philanthropy manages the university-wide programs for direct mail and digital media, student calling, and student and peer-to-peer philanthropy. Contact Thomas Duke, Director of Annual Giving, to inform that team of any upcoming solicitations for your unit. This will allow them to consider adjusting their lists to ensure donors will not receive simultaneous solicitations. For a full schedule of Annual Philanthropy's direct mail and digital media campaigns, visit their page on the University Advancement intranet.
The University of Washington's annual Husky Giving Day is about the power of collective action, with a goal tied to encouraging wide participation rather than raising a specific dollar amount. It aims to further develop a culture of celebrating engagement and philanthropy across our UW community and to help increase annual giving retention and acquisition. This day serves as a moment to remind the UW family and broader community of our significant positive impact, much of which is fueled by those who give through the UW to advance the causes they care most about.