Best Practices
Subject Line
Back to TopLimit this to around 7 words or 41 characters are optimal - keep it short.
Preview text
Back to TopLimit this to 80 characters with spaces; this text appears in your inbox below the subject line.
Story title
Back to TopThis will be the link to the story that readers can click, this can be:
a. 30-60 characters with spaces and two lines maximum with a rectangular photo:
b. 40-80 characters with spaces and two lines maximum with a square photo:
c. 40 characters and spaces and two lines maximum with a three photo module:
Teaser Text
Back to TopThis is the intro text to the story that is under the Story Title and next to the story photo. You have 8 seconds to grab someone’s attention to read a story/click on the link, so make it engaging.
Avoid repeating yourself i.e. department name or story title.
a. Limit to 200 characters and spaces maximum if using a rectangular photo module:
b. Limit to 260 characters and spaces maximum if using a square photo module:
c. Limit to 180 characters and spaces maximum if using a three photo module: